Wow, people in hear need to mellow out a little. I never said that the Ather wasn't a great value or worth every penny that it costs because I believe that it is. But it is still a $100 + device and any way you want to spin it, that cost can add up, especially if you want more than 1. I oredered 3 and intend to get 3 more in the next coop because they are a great value but 300+ dollars is still 300+ dollars. Gary made my point for me with his example. The SmartString cost for a full string including controllers may be around $130 and so is a completed Ather. If I were to order 10 of these SmartStrings the cost will be over $1300. I can't speak for others but if an Ather coop were to come up at the same time or shortly after, I'm not sure that I could justify another $300+ that quickly for the Athers that I also want and would probably have to cut back or skip the Ather coop completely which would not make me very happy. My point was based on the cost of the units and peoples bugets, not on the units worth or value.