I just found this and ordered my Pickit 3 through Microchip Direct.
ESC Show Special: 20% Off tools
For a limited time save 20% on all of Microchip’s development tools when you order on-line at Microchip Direct using code:
ESCB2011
Now through November 30th, 2011, save 20% on one (or more) of Microchip’s popular development tools. Get a jump start on your next design with the right tools for the job!
Terms and Conditions: This offer must include the Microchip discount code above to receive discount. This coupon may not be used in conjunction with any other offer, and has no cash value. Only one coupon may be used per transaction. This
offer may be withdrawn without prior notice. Coupon must be used in conjunction with any other terms and conditions specified by Microchip Technology Inc. This offer is valid only for purchases made through the microchipDIRECT web site.
Coupon expires 11/30/2011.