The thing is that in reality, it's a lot longer than 3 secs per chip. When you add in the time to get the chip out of the blank holder, set it into the module, make sure that it is in correctly, run the program, remove the chip, place it in the programmed holder, get the next chip and start all over and taking the time not to mix up the programmed and not programmed chips and moving the containers arund as you complete each one and suddenly, we are way past the 3 scond mark.