This looks to be in lieu of a pixel net dongle (no release date yet). The purpose is to take the output from four regular dmx dongles and combine the signals to be carried from the combiner on one cat5 cable to the daisied pixlenet hubs. Without this, you'd have to have individual cat5 cables running from each dmx dongle all the way to individual hubs, none of which could handle more than the 4064 channels (1354 nodes) a single dmx dongle can output.
Ethernet dongle will make this superfluous.... once it hits the streets.